A good anti-aging serum for women is one of the best-kept secrets when it comes to fighting the signs of aging.

If you are serious about your skincare routine, no matter your age, you have probably heard of all the different benefits that different serums can provide, based on their active ingredients.

There are serums for every type of skin concern, both for men and women. Whether you want to target fine lines, dark spots, acne or dry skin, a properly formulated serum can deliver results with regular use.

The following are the most common types of facial serums on the market, based on which active ingredients they contain and which specific skin issue they target:

  • Anti-aging serums
  • Hydrating serums
  • Face Glow serums
  • Anti-acne serums
  • Calming serums

In this post, we are going to focus specifically on the first type, anti-aging serums for women. And explain why Nina’s new Skin Sculpt ing Serum could be your new best friend to get rid of those wrinkles!

Face sculpt serum dr nina bal

Face Serum: What is it?

Whether your skincare routine consists of applying a thousand products or just a couple, one product that you should always include is face serum. Why? And what exactly is a serum? Let’s dig deeper.

A serum is usually a clear, liquid skincare product that can be oil- or water-based. It contains high concentrations of specific active ingredients for the skin, usually around seventy percent or more. Because of face serum’s formulation, these active ingredients are typically made up of smaller molecules and are able to penetrate deeper into the skin than creams or moisturisers.

The active ingredients contained in a face serum can target different skin issues, from wrinkles, to brown spots, to acne, to general dullness. Some face serums have just one main ingredient, while others contain a combination of different ones.

The point is, serums’ highly concentrated formulations are designed to get absorbed into the skin very quickly and immediately act upon the issue they are made to target.

For this reason, they are normally more expensive than your usual face cream, but trust us – they are worth it! Plus you only need a few drops to cover your whole face.

How to Choose a Face Serum

First and foremost, when choosing a face serum you should have at least an idea of which skin concern you’re hoping to target and your general skin type.

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If you are not sure, always remember the best way to find out which products would work best for your skin is to go for an initial consultation with Nina.

For example, serums that focus on making your complexion glow use ingredients that inhibit melanin production or chemical exfoliants to remove dead cells. So if your concern is dull skin, hyperpigmentation, or dark spots, you should look for brightening serums that will leave your skin refreshed and renewed.

If you have really dry skin, you should look for something moisturising that contains hyaluronic acid and peptides.

When acne and oily skin are your main issues, look for serums that contain salicylic acid, alpha-hydroxy acids (AHAs) + beta-hydroxy acids (BHAs), glycolic acid, and niacinamide. These are all ingredients that penetrate the deeper levels of the skin to exfoliate and unclog pores from the inside, absorb excess oil, and calm any redness or irritation.

And finally, anti-ageing serums target fine lines, wrinkles, loss of elasticity, and sagging skin. They focus on promoting increased cell turnover, cell repair, and cell renewal. Plus they often help with dullness, dark spots, and pigmentation concerns at the same time. Key ingredients include retinoids, peptides, and hydroxy acids, both AHAs and BHAs.

Let’s take look at them in detail.

Best Anti-Aging Ingredients in Women’s Face Serums

The perfect anti-ageing serum for women contains ingredients that are intended to improve skin tone, texture, fine lines, and wrinkles. The effectiveness of these products depends in part on your skin type and the active ingredients.

Because of their highly-concentrated formulas, face serums are packed with active ingredients that have the unique ability to penetrate deeply into the skin. And, since they absorb quickly, serums typically deliver visible results in a shorter period of time compared to regular face creams and moisturisers.

Here are the most common ingredients used in the best wrinkle products to help fight the different signs of ageing skin.

anti aging serum
  • Retinoids

Retinoids include vitamin A compounds, such as retinol and retinoic acid. When used topically, these ingredients help repair sun-damaged skin and reduce fine lines and wrinkles.

Retinol is a medium-strength retinoid, while retinoic acid is the strongest one contained in prescription formulas. Retinol is by far the most popular ingredient of the family, commonly found in anti-ageing over-the-counter creams, serums and moisturisers.

Retinol works in two ways:

  1. On the skin’s outermost layer, retinol exfoliates to remove dirt, dead skin cells and oil from pores (hence preventing the formation of pimples), smooth scars, and improve tone and texture.
  2. On the skin’s middle layer, retinol is clinically proven to boost collagen and elastin production, which helps improve firmness, tone, and texture of the skin.
  • Ascorbic Acid (Vitamin C)

Vitamin C is a powerful antioxidant, which means it protects the skin from free radicals — unstable oxygen molecules that break down skin cells and cause wrinkles. For this reason, face serum containing Vitamin C restores and neutralizes environmental stressors that accelerate signs of ageing and can be used morning and evening.

Vitamin C help protect skin from sun damage and reduce fine lines and wrinkles, brightens your complexion, and provides a host of other benefits while being safe for pretty much all skin types.

It also works to stimulate collagen production in your skin, making it one of the best anti-ageing ingredients you could ever use.

  • Hydroxy acids

Alpha hydroxy acids (AHAs) including glycolic, citric and lactic acid may be the best fit for your skin if you are looking for an all-inclusive anti-ageing treatment.

They are used Using an AHA product regularly prepares your skin to better absorb other products and stimulates the growth of smooth, evenly pigmented new skin.

AHAs are primarily used to remove dead skin cells and gently exfoliate the skin. By doing so, they can improve different ageing skin concerns such as:

  • mild hyperpigmentation like age spots, melasma, and scars
  • enlarged pores
  • fine lines and wrinkles
  • uneven skin tone

The other type of hydroxy acids is called beta hydroxy acids (BHAs). They are oil-soluble and tend to penetrate into the deeper layers of the skin, which makes them most suitable for fighting inflammation and getting rid of acne, sun damage and rosacea-related redness.

hydroxy acids face serums women
  • Peptides

Peptides (also called polypeptides) are amino acids that occur naturally in living organisms and make up certain proteins needed by the skin, such as collagen.

Over time, collagen production decreases in our body, which can cause the skin to look more wrinkled and less even and bright. Certain peptides are able to stimulate collagen production, which can lead to firmer, younger-looking skin.

Peptides are small molecules and can penetrate the outer layer of the skin, so a face serum featuring these ingredients is always a good idea for your anti-ageing skincare routine! They work well in combination with other ingredients, including Vitamin C, niacinamide, and hyaluronic acids.

  • Niacinamide

Niacinamide is a gentle skincare ingredient and potent antioxidant related to vitamin B-3 (niacin). It helps diminish the signs of ageing, discolouration and blemishes, balances the skin tone, and improves the look of hyperpigmentation.

It can be used alongside other active ingredients, in particular hyaluronic acid, for optimal anti-ageing results.

As it’s well tolerated by most skin types, niacinamide can be used twice a day every day. It works at any time of the year although it comes in particularly handy in winter during cold, dry weather and frequent use of central heating.

Anti-Aging Serum for Women: The Perfect Formula

Nina knows that the combination and the quality of the ingredients make all the difference when it comes to her product’s effectiveness.

Leveraging the expertise of her trusted lab technicians and her 12-year-experience looking after the cosmetic needs of thousands of patients at her Facial Sculpting clinics in London, Nina has finally recently launched her high-effective Face Sculpt Serum.

With its lightweight, easy to absorb formula, this serum is designed for most skin types to achieve immediate radiant skin, providing hydration, fighting expression lines, and encouraging cell renewal.

Here’s the complete list of the key ingredients found in the Face Sculpt Serum by Nina:


All of the ingredients are guaranteed:

  • Cruelty-free and not tested on animals
  • 100% Vegan and Natural Ingredients
  • Ethically Sourced Extract
  • Dye-free
  • Paraben-free
  • Silicone-free
face serum for women dr nina
  • ARABIAN COTTON 1%: Broad-spectrum protection against photo-aging.
  • CROSSLINKED 2% HYALURONIC ACID: Provides gradual hydration and improves the protective barrier effect of the skin.
  • EXO-P 2%: Makes a barrier or shield effect, preventing the penetration of pollutant particles.
  • GLYCOLIC ACID 0.7%: With its very low molecular weight, it penetrates the skin easily to soften and gently exfoliate, whilst also hydrating.
  • LOW MOLECULAR WEIGHT HYALURONIC ACID 0.1%: Penetrates the stratum corneum, providing water to the deeper layers of the skin and improving wrinkles.
  • MATRIXYL® 2%: Stimulates the production of collagen for a long-term anti-wrinkle effect.
  • NIACINAMIDE 1%: Balances skin tone and improves the look of hyperpigmentation.
  • REDENSIN® 2.5%: Helps plump wrinkles from the inside.
  • SALICYLIC ACID 0.1%: Softens and gently exfoliates the skin. It also has an antibacterial and antiseptic action.
  • TURMERIA ZEN 1%: A multi-active ingredient from Turmeric stem cells with an anti-inflammatory action that helps to support wound healing and improves the look of small scars and wrinkles.

How to Use

2 pumps to be applied to face, neck and décolletage in an upwards motion. Massage until completely absorbed. It can be used in the AM and/or PM.

Since ingredients are so powerful, there are a few points to be careful about when using the Face Sculpt Serum.

  • Do not use if you are pregnant, breastfeeding or planning to get pregnant unless authorised by your doctor.
  • Do not use it if you have an allergy to aspirin or derivatives.
  • Due to the presence of AHAs, there is an exfoliating action in the skin and therefore we recommend the use of SPF after this product to minimise the risk of sun damage and sunburn.
  • Avoid contact with eyes, eyelids and mucous membranes.
  • Once opened, use within 12 months.

Anti-Ageing Serum for Women Final FAQs

Can I use an anti-ageing face serum if I have sensitive skin?

Since the ingredients in serums tend to be pretty concentrated, they can occasionally cause irritation and dryness in those who have sensitive skin. If your skin tends to be on the sensitive or dry side, try to layer a heavier moisturiser on top of the serum.

Are serums good for ageing skin?

Absolutely yes! Face serums are one of the best additions to your skincare routine for mature skin! This is because the molecules of active ingredients contained in serums are able to penetrate the skin on the deepest level, similar to medical-grade skincare products. Also, due to the higher concentration, serums typically take a shorter amount of time to see visible results compared to creams and lotions.

At what age should I start using an anti-ageing serum?

It’s never too early to start using a face serum! For those in their 20s or 30s, anti-ageing serums are a proactive way to prevent wrinkles, brighten your complexion and even texture. For those in their 40s and over, anti-ageing face serum is simply a must-have!

Read also:

Skincare Steps for Glowing Skin


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