Skincare for mature skin: when should you start?

When people hear the term ‘mature skin’ they normally think about 50-60 years old. But did you know skin experts start talking about ‘mature skin’ around the age of 35? Of course, we agree with what you might be thinking: 35 is still young! But let us explain.

Although the mid-thirties mark the official starting point of ‘mature skin’, it doesn’t mean your biological age has to be united to the needs of your skin. Sometimes a 50-year-old woman might have better-looking skin than a 40-year-old one.

While aging is part of everyone’s life and simply can’t be avoided, how each person and their skin age often depends on their individual history and a variety of other factors. Lifestyle, diet, genetic, personal habits, and more – these all have an impact on how your skin looks and will evolve over the years.

For example, we all know smoking is a habit that can lead to premature ageing, due to the production of free radicals that can speed up the ageing process by damaging our cells. Excessive exposure to the sun rays, pollution, stress, dramatic weight loss, eating an unhealthy diet also play a big role in contributing to skin ageing. But these factors will affect people differently based on their genetic too.

So, how are you supposed to take care of your skin in the best possible way to prevent and/or minimise the signs of ageing?

In this post, we are going to discuss what your skincare should be if you have mature skin, which is to say the best skincare routine Nina normally recommends for her clients starting from the age of 35 onwards.

best skincare for mature skin

Why is Skincare Essential if You Have Mature Skin?

As we mentioned, changes to our skin are naturally likely to occur starting from our mid-thirties. In fact, experts have found that the process really starts earlier, around the age of 25. This is when our bodies gradually start to stop producing as much collagen as before, which causes our skin to lose elasticity.

This is why by the age of 35 you will start to notice the first evident signs of ageing. Skin becomes thinner and more transparent, more fragile, and prone to dehydration, Over time it becomes more difficult for the skin to both retain water and produce oil (sebum) naturally. As ageing progresses, more wrinkles and fine lines appear, and they deepen over time.

Moreover, as skin loses its elasticity, this causes it to stretch and sag, making pores appear larger. Age spots and hyperpigmentation are also likely to appear on the face and other parts of the body most exposed to sunlight.

Skin ages in both men and women through parallel internal and external processes.

While you can’t turn back the clock, early prevention is key.

When it comes to the ideal way to prevent skin ageing, Nina recommends a few initial steps:

  1. to begin a correct skincare routine at an early age
  2. to attend qualified aesthetics centers regularly
  3. to take the necessary precautions by protecting your skin from UV rays, exercising, eating a healthy diet etc.

A professional skin consultation with Nina should be the first step you take when you are considering starting a skincare routine or getting a procedure done. After a thorough assessment of your face and skin, Nina will be able to advise on your skin’s specific needs and, therefore, you will receive the correct products from the beginning.

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Simple Skincare for Mature Skin

A simple yet effective skincare regimen for mature skin should start with a few key goals in mind:

  1. Hydrating to prevent and/or releave dry and tight skin
  2. Protecting and strengthening against environmental factors
  3. Stimulating the process of skin regeneration to recover firmness
  4. Smoothing existing wrinkles and preventing new lines to form
  5. Providing radiance by correcting and reducing dark spots and focus on glow

After identifying your skin needs through an initial consultation with a skin expert such Nina, you need to be consistent!

Skincare for the skin is a little bit like going to the gym. If you go once or twice it’s ok, but if you really want to see results you have to go consistently. Same thing for your skin.


To make sure your skin maintains its youthful glow for as long as possible, you should take some time for your anti-ageing skincare routine twice a day every day. The first time after you wake up and before applying any makeup, and the second time before going to sleep.

How to Care for Mature Skin

  1. Cleanse Gently

    Mature skin should be treated with a mild, non-irritating cleanser that won’t strip the skin of its natural oils or irritate skin that might already feel dry and tight. A cleanser with skin-protective ingredients like ceramides is a good choice to provide barrier protection against external aggressions.
    > Pro-tip: rinse with cold water to activate circulation, then pat skin dry, gently, with a soft, clean towel. Do not rub or use anything rough to dry the skin.

  2. Exfoliate Regularly

    As skin ages, it loses the ability to rapidly and regularly shed dead cells, which can lead to a dull and rough complexion. However, the outer layer of mature skins also becomes thinner and more delicate with the passing of time. So while exfoliation is an important step to promote radiant skin, it is equally important to not overdo it.
    Nina recommends exfoliating no more than 2 times a week, avoiding any products with large, abrasive particles. For mature, sensitive skins it is best to use chemical exfoliators instead, such as AHAs and BHAs, which delicately and gently dissolve dead skin, Salicylic acidglycolic acid, or lactic acid are perfect to get rid of any dead skin cells and promote skin cells renewal, without irritating the skin.

  3. Tone

    Using a pH-controlling toner right after cleansing and/or exfoliating can also be beneficial for mature skin. A good toner supplies an extra layer of moisture, while also preparing the skin to better absorb the skincare products that come next.

  4. Apply a Face Serum

    Face serums are packed with active ingredients that have the unique ability to penetrate deeply into the cellular level of the skin. Look for serums containing specific ingredients that help fight dehydration, hyperpigmentation and reduce the appearance of fine lines. The best ingredients you should look for in a face serum are – generally speaking – hyaluronic acid, glycol acid, vitamin C, but also retinols, AHAs and BHAs.
    If there is one face serum Nina recommends incorporating in your daily skincare routine – especially skincare for mature skins – is a face glow serum made of high-quality ingredients like her new Face Sculpt Serum by Nina.

    best serum for radiant skin

  5. Moisturise

    When addressing the needs of mature skin, providing increased moisture is critical, Mature skin dries more intensely, so the first thing is to make sure you never skip applying a good moisturiser.
    A key ingredient to look for in any anti-ageing treatments and products is hyaluronic acid. Starting in your 30s and 40s, hyaluronic levels begin to decrease, which is what makes fine lines and deep wrinkles more noticeable. When applied topically, hyaluronic acid can help replenish and retain cell moisture and restore lost volume.

  6. Use Sunscreen

    UV rays are the worst enemies for any skin type, causing premature ageing, and pigmentation. That’s why Nina recommends always applying an SPF cream or lotion with SPF of 30+, oil-free and non-comedogenic, just before applying makeup.

More Tips for Mature Skin

Implementing a regular skincare routine, and being consistent with it, is one of the most important things you can do to take care of your mature skin and protect it from external factors.

But making careful lifestyle choices can also positively impact your skin. Here are a few more tips you could follow to make sure you also take care of your skin from the inside out.

  1. Consume a healthy and balanced diet, rich in vitamins and antioxidants by consuming plenty of fruits, vegetables, whole grains, lean proteins, and healthy fats
  2. Ninaink a lot of water to maintain high levels of hydration and protect your skin’s tone and bounce
  3. Get enough sleep (7-8 hours per night)
  4. Don’t forget to exercise
  5. Quit smoking
  6. Avoid drinking too much alcohol

Finally, remember to pamper yourself regularly and look after your mood and mental health. Your age doesn’t need to define your beauty. A happy mind and a positive attitude towards ageing are the best tonics for your skin!

Read also:

Face Fillers: Everything You Need to Know

Skin Tightening Expert Tips

Need-to-Know Facts About Profhilo: The Most Talked-About Skin-Renewing Injectable

Skincare Steps for Glowing Skin


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